On October 19 and 20, the AXA Auditorium in Barcelona hosted the third edition of the Ibero-American Motorcyclist Congress , an event that promotes and catalyzes road safety trends for motorcyclist protection and brings together the best professionals in the sector.
In this setting, where 20 conferences were held, our ambassador Maikel Spa had the opportunity to participate as a speaker, explaining his professional career and success story as an influencer in the world of two wheels .
Spa has had the opportunity to work as a sales consultant for brands such as Harley-Davidson, Triumph, and most recently BMW, until he left the Bavarian firm to lead the project for a new Motovivo Group dealership in Sant Boi del Llobregat (Barcelona) with the Piaggio and KTM Group brands.
During his presentation, the Uniracing ambassador explained how videos of him parking his motorcycles on the side stand went viral, to the point where people would go to the dealership because he was the one who delivered the bike and with whom the new owner unveiled his purchase.
Maikel's popularity didn't go unnoticed by Uniracing. We knocked on his door to pitch a project: customizing his BMW R 1250 GS and creating the 'Maikel SPA Replica' kit . And that's how he created his own decorative and protective sticker kit, becoming an ambassador for the brand. "Sometimes I'm driving down the road and I see my bike. And no, it's not mine, it's someone's who's probably ridden my kit," explains Spa himself, summarizing how far his status as an influencer with more than 144,000 followers on Instagram (@maikelspa85) has taken him.