The specialized firm belonging to ZR Autoadhesivos has become a benchmark in the sector for both professional and private customers.
Argentona (Barcelona), September 29, 2021. – Racing teams such as the KRT World Superbike Championship and the HRC Monster Energy Team and the GAS GAS/KTM Factory Team of the Dakar are among the clients of Uniracing, the company specializing in protection and decoration that began its journey 15 years ago and has become a global reference for both brands and end customers.
It all began 15 years ago, when Uniracing came to life under the umbrella of ZR Adhesivos, the parent company from which they inherited all the know-how developed over their 35-year history, to create a new division within the company dedicated to motorcycle customization and design. Motocross and enduro bikes, as well as superbikes, were the first projects for this young firm, which focused on decorating and protecting off-road motorcycles with its decals. An innovative website that allowed each customer to design their own bike or purchase standard decals made the difference and made Uniracing a benchmark in the sector.
Far from relaxing, Uniracing has taken advantage of the momentum in the trail/adventure segment to position itself in an increasingly crowded category. It's been five years since the first product for a maxi-trail bike was launched, specifically for the swingarm of a BMW 1200 GS. It currently boasts bestsellers such as protection kits for the Yamaha Ténéré 700, BMW R 1200 GS, KTM Adventure, and Honda Africa Twin. These protection kits can be purchased both through its website (www.uniracing.es) and its Amazon store.
The level of protection offered by Uniracing products is an added value to prevent scratches or scuffs. Furthermore, Uniracing products are easy to install, as you don't need to be a vinyl wrap specialist to apply them—quite the opposite. And by protecting your motorcycle from possible scratches or minor impacts, it also keeps it looking like new, leading to a higher resale value when the time comes.
What's the secret to its success? Beyond the design and protection offered by its products, it's the use of a material that Uniracing owns exclusively, which allows it to stand out from the competition thanks to its ease of application and durability, as evidenced by the Kawasaki World Superbike, the Honda that won the last Dakar, and Laia Sanz's Gas Gas. "Uniracing's product is made with our own registered and exclusive material," explains Xavier Patullé, the company's General Manager, adding that "we provide our customers with quality adhesives, exclusive for their characteristics and unique design, in collaboration with the brands' own engineers."
Among Uni's various clients and their motorcycles, each has its own unique characteristics, like the 2021 Monster Energy Honda CRF450 HRC Rally, the winner of this legendary event. "After more than 10 years of experience working with the KRT team, we were already accustomed to working with Japanese clients. It was good training and helped us demonstrate to HRC that they can complete an entire Dakar, keeping many of the decals and, therefore, the motorcycle itself, something they couldn't do before," explains Alex Guillén, head of marketing and design at Uniracing. Guillén himself recalls that “the first important bike we made for PROVEC was Joan Lascorz’s 2021 Kawasaki ZX-6R. Design freedom, and perhaps the most beautiful, and many people also remember it for its graphics). Could it be the stickers? And the 2021 Kawasaki ZX-10RR WSBK has been the easiest bike to work on… and it wasn’t because of the graphics, it was because of the wheeled structure designed by the technical team so that I could work on the bike without moving from my chair. Wonderful! Designed by our ZR graphics department and more or less complex but always with a distinctive seal, which ZR reflects in its graphics, different models from Sherco, Rieju, SEAT Mo, TRS and Montesa have come out. As well as street models such as the Yamaha 700 Ténéré, KTM 890 Adventure and BMW GS.”
The company currently has 6,000 m2 of facilities and 80 employees. Its annual turnover is over €6 million, and 75% of its production is exported, creating an increasingly sustainable and environmentally friendly production. Uniracing and ZR Autoadhesivos boast clients such as Honda, Yamaha, KTM, Husqvarna, Montesa, Gas Gas, Sherco, Rieju, Seat, Silence, Shad, Puig, SC Project, and Termignoni. It also supplies racing teams such as KRT of the World Superbike Championship, HRC Monster Energy Team, and the GAS GAS/KTM Factory Team.
About Uniracing
Uniracing is a Spanish brand specializing in motorcycle decoration, part of the Z&R Autoadhesivos company, specializing in screen printing and industrial labeling since 1985. Uniracing supplies first team jerseys to brands such as Honda, Yamaha, KTM, and Rieju, as well as to teams such as the KRT World Superbike Championship, the HRC Monster Energy Team, and the GAS GAS/KTM Factory Team. Its innovative manufacturing and marketing system, which is also available through its website, is also available to end-customers.
For more information, visit our website www.uniracing.es or follow us on our social networks Facebook , Instagram and Youtube .
Uniracing Communication
Sergi Mejías
To see more photos of the event visit this link